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The Wisconsin Badgers Multimedia Store is the official online store of Wisconsin Athletics.
This store was assembled so fans across the country could show their
allegiance to their favorite school while at the same time contributing to
the success of the athletic department. Proceeds from every purchase made in
this store go directly to the athletic department, so you can be secure in
knowing that every time you buy something from the store, you're doing more
than wearing the colors. You're contributing to the success of the teams on
Merchandise for the Wisconsin Badgers Multimedia Store is provided by Team Marketing (div. of Wax Works). The athletic department has teamed with this company to provide
the most extensive selection of officially licensed Wisconsin
products on the internet. The Wisconsin Badgers Multimedia Store is maintained by the
College Sports Online, Inc., the same company which the university has
chosen to run , the official athletic site of Wisconsin.